In today’s world, due to economic and social advancements, satisfying customer desires and needs in the best way possible has gained importance. However, it is not sufficient for businesses to plan and develop products that meet customer desires and needs, price them appropriately, promote them, and make them available through effective distribution channels. This is because today’s customers are individuals who consciously gather information during the purchasing decision process, organize this information, generate options for action, and choose the most suitable one. For this reason, marketing does not only encompass pre-production and production processes or pre-sales and sales activities.
After-sales services are efforts aimed at identifying and solving any problems that may arise during the product’s usage period. Although these efforts may vary by industry, they primarily include installation and commissioning services, spare parts supply, repair services, and warranty services.
Appropriate after-sales service strategies and quality will lead customers to develop a general sense of satisfaction with the product and gain positive experiences and knowledge. The accumulation of these experiences and knowledge will foster customer loyalty, enabling businesses to ensure the continuity of sales.
With this perspective, ITM MAKİNE also provides after-sales customer support services to ensure continued customer satisfaction following the completion of a sale. These efforts include the transportation, delivery, installation, demonstration of product use, maintenance and repair, spare parts supply, and handling customer complaints related to the purchased product.